Meet the Team
At HFX, we know that brilliant workforce management starts with having the right people on your side. Our leadership team is all about providing clear, human and direct support to make sure your organisation gets the absolute best out of our solutions.
We bring together a wealth of experience across customer service and project delivery to look after you at every step. Whether you are just getting started with us or going through a major software migration like moving over to our Imperago cloud platform, our departments work hand-in-hand to make the whole process completely seamless.
With a dedicated focus across our operations and expert project management leadership, we are here to ensure your technology truly works for your people. We are more than happy to handle the heavy lifting, leaving you free to focus on what matters most: your workforce.
Leadership Team

Nicola Smart
Chief Executive Officer
Guiding our company vision, strategy, and overall operations to drive sustainable growth.

Alex Boa
Sales Director
Leading our revenue generation efforts and expanding our market presence.

Wayne Bridgett
Customer Service Director
Ensuring our clients receive world-class support and maintaining operational excellence across all service touchpoints.

Estel Ingram
Senior Technical Architect
Leading our platform’s cloud architecture, making sure our systems are always fast, reliable, and ready to grow with our clients.
Meet our Team
Sales Team
Our Sales Team takes the time to understand your workforce management challenges and match them to the right solution, never the other way around. They act as your trusted first point of contact, listening closely, answering honestly, and guiding you through every option so you can buy with confidence. Their consultative approach ensures you start your journey with our platform on exactly the right footing.
Support Team
Our Technical Support team provides rapid, expert troubleshooting to ensure maximum uptime for your workforce management operations. They act as the dedicated frontline of our platform, resolving complex technical challenges and guiding seamless system integrations. Their proactive approach guarantees that every user gets the absolute most out of our software.
Projects and Implementation Team
Our Projects and Implementation Team turns your vision into a fully operational reality, managing every deployment with precision and care. They serve as your dedicated partners throughout onboarding, designing tailored rollout plans and configuring our platform to fit the unique demands of your workforce management operations. Their hands-on, end-to-end approach ensures a smooth transition from day one, so your team is set up for lasting success.
Development Team
Our Software Development team builds and continually refines the powerful technology at the heart of your workforce management operations. They turn real-world challenges into reliable, intuitive features, writing the robust code and thoughtful improvements that keep our platform fast, secure, and always evolving. Their innovative approach ensures the software you depend on today only gets better tomorrow.
Engineering Team
Our Hardware Engineering Team designs, builds, and maintains the robust physical technology that powers your workforce management operations. They ensure every device meets the highest standards of reliability and performance, rigorously testing and refining each component to withstand the demands of real-world use. Their meticulous, detail-driven approach guarantees that the hardware behind our platform is as dependable as the software that runs on it.
Sales Team
Our Sales Team takes the time to understand your workforce management challenges and match them to the right solution, never the other way around. They act as your trusted first point of contact, listening closely, answering honestly, and guiding you through every option so you can buy with confidence. Their consultative approach ensures you start your journey with our platform on exactly the right footing.
Support Team
Our Technical Support team provides rapid, expert troubleshooting to ensure maximum uptime for your workforce management operations. They act as the dedicated frontline of our platform, resolving complex technical challenges and guiding seamless system integrations. Their proactive approach guarantees that every user gets the absolute most out of our software.
Projects and Implementation Team
Our Projects and Implementation Team turns your vision into a fully operational reality, managing every deployment with precision and care. They serve as your dedicated partners throughout onboarding, designing tailored rollout plans and configuring our platform to fit the unique demands of your workforce management operations. Their hands-on, end-to-end approach ensures a smooth transition from day one, so your team is set up for lasting success.
Development Team
Our Software Development team builds and continually refines the powerful technology at the heart of your workforce management operations. They turn real-world challenges into reliable, intuitive features, writing the robust code and thoughtful improvements that keep our platform fast, secure, and always evolving. Their innovative approach ensures the software you depend on today only gets better tomorrow.
Engineering Team
Our Hardware Engineering Team designs, builds, and maintains the robust physical technology that powers your workforce management operations. They ensure every device meets the highest standards of reliability and performance, rigorously testing and refining each component to withstand the demands of real-world use. Their meticulous, detail-driven approach guarantees that the hardware behind our platform is as dependable as the software that runs on it.